Noisy. Raucous. Nocturnal. For many New Orleans visitors, Bourbon Street embodies the life of a party town. The street is lit by neon lights, throbbing with music and decorated by beads and balconies. Named for a royal family in France and not the amber-colored alcohol, Bourbon Street has become a place for revelry of all sorts. With its windows and doors flung open to the wandering crowds, it should be no surprise that the famed sidewalk strolling libation known as the “go cup” was invented on Bourbon Street, according to Tulane University historian Richard Campanella. Many things change in New Orleans, but the color and excitement of Bourbon Street never falters.